Networking has long been essential to the practice of law. However, with more women entering the legal profession, methods of networking have changed. Not all networking techniques are universal and gender differences have resulted in new networking methods.

In the past, lawyers often made connections with new clients and colleagues on the golf course or at sporting events. Not all women enjoy these sporting activities to the same extent as their male counterparts. As a result, some female lawyers have chosen to take their clients to alternate events such as a travel or gardening show or museum exhibit. It is not just women lawyers who may be receptive to alternative methods of marketing and client relations. The same holds true for female clients. For example, one Australian law firm organised a theatre event which combined traditional drinks with a show.

With more women in the legal profession, many are seeking less traditional ways to form new relationships and attract business. Some women have found legal practice luncheon groups to be a good way to form new relationships with colleagues. Some firms may even offer mentorship programs for their female staff. Mentorship programs can provide female lawyers with an opportunity to meet and talk to other professionals, learn more about how they got where they are, and get tips or any advice they can provide. These types of relationships can be especially important for business development which may sometimes pose unique challenges for women. Mentorship programs can assist women in developing personal and professional relationships in a comfortable environment and can provide women with important support, particularly in relation to issues unique to female professionals.

Despite increased numbers of women becoming lawyers, many female lawyers complain that people often think they are a paralegal or secretary. Many women have a tendency to downplay their accomplishments when meeting new people. For women it is important to create the image of a confident, knowledgeable lawyer.

While women continue to face some hurdles in the legal profession, the tide is turning through sheer force of numbers. Increasingly more women are becoming partners of law firms and CEOs of companies. Despite these changes, many say there is still more work to be done.

Not all networking techniques are gender specific. When first starting out, it is a good idea to take advantage of every opportunity to make yourself known and meet new people. In addition, when you meet new people, it is important to follow up. If someone gives you their business card, you should follow up later that week and make arrangements to have lunch or coffee with them. This is a good way to build a base.

Lawyers often market themselves by writing articles or joining a board or committee. However, if you do join a board or committee, it is important to be an active participant and come across as someone who gets things done. A C.V. is more impressive when it highlights concrete achievements and outcomes, rather than mere participation. Although it takes time, eventually people will start to know who you are.